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Design thinking contributes to change by design by providing a practical tool to solve problems. It allows for a broader understanding of the overall picture, which can demystify the concept of design. This process is not limited to the most insightful and creative individuals, but can be utilized by almost anyone. It can address both common business issues and more complex problems, leading to effective solutions.
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The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Ti...
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By seeing design as the ability to understand the big picture, it takes some of the mystery out of the concept of design. This new understanding turns design thinking into a practical tool to help solve problems. Innovative design isn't reserved just for the most insightful and creative; it is a process that can be used by nearly anyone. From the mundane day-to-day issues that most people face in business to more complex issues, design thinking is a process that helps create effective solutions.
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