Design thinking contributes to the creation of effective solutions by providing a structured process that anyone can use to solve problems. It allows for a broader understanding of the issue at hand, encouraging innovative solutions. It's not limited to the highly creative or insightful, but is a tool that can be utilized in various contexts, from everyday business issues to more complex problems.
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The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Ti...
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By seeing design as the ability to understand the big picture, it takes some of the mystery out of the concept of design. This new understanding turns design thinking into a practical tool to help solve problems. Innovative design isn't reserved just for the most insightful and creative; it is a process that can be used by nearly anyone. From the mundane day-to-day issues that most people face in business to more complex issues, design thinking is a process that helps create effective solutions.