Design thinking contributes to the creation of effective solutions by providing a structured process that anyone can use to solve problems. It allows for a broader understanding of the issue at hand, encouraging innovative solutions. It's not limited to the highly creative or insightful, but is a tool that can be utilized in various contexts, from everyday business issues to more complex problems.
The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he ha...
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