Google's brand personality, which is innovative, user-friendly, and reliable, significantly influences its customer perception and connection. The innovative aspect appeals to users who value cutting-edge technology and continuous improvement. The user-friendly nature of Google's services makes it accessible and easy to use, enhancing customer satisfaction. Lastly, the reliability of Google's services builds trust among its users, fostering a strong connection. This combination of traits helps Google maintain a positive brand image and a loyal customer base.
What are the tactics that brands can utilize to effectively win over customers? Explore all facets o...
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