Google's Design Sprint approach is unique in its speed and efficiency. It is a five-day process that compresses months of decision-making and testing into just one week. On the fourth day, a prototype is created that is of 'Goldilocks quality' - not too basic, not too advanced, but just right. This prototype is then used for usability testing. This approach is different from other prototyping methodologies which may take longer and not have such a rapid testing and feedback loop.
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