How does Google's mission inspire its employees to innovate?

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Work Rules! Insights from Inside Google That Will Transform How You Live and Lead

Laszlo Bock, Google’s innovative Senior Vice President of People Operations, offers his best answers to these puzzling questions in his book Work Rule...

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All that's needed to replicate Google's people success in your own workplace is the belief that people are fundamentally good, and a commitment to create a culture of "high-freedom," which values liberty, authority and ownership. "If you believe people are good, they should be free," Bock says. This belief will profoundly impact how you treat employees, the freedom and empowerment you give them in the business and the resulting happiness they will feel about their work. Everyone wants to feel like what they do matters, so help your employees see the meaning in their work. Show them how it contributes to a greater good or benefits others. Google's mission is to organize the world's information and make it universally accessible and useful. Google knows it will never achieve its aspirational mission because there will always be more information to organize and more ways to make it useful. That is what inspires Googlers to constantly innovate and push beyond anything they can imagine rig...

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What are some ways to foster a sense of liberty among employees?

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One way to foster a sense of liberty among employees is to create a culture of high freedom, which values liberty, authority, and ownership. This can be achieved by treating employees with respect and giving them freedom and empowerment in the business. Another way is to help employees see the meaning in their work and show them how it contributes to a greater good or benefits others. This can inspire them to innovate and push beyond their limits.

How does a high-freedom culture impact employee retention?

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A high-freedom culture can significantly impact employee retention in a positive way. When employees are given the liberty, authority, and ownership in their roles, they feel valued and trusted. This can lead to increased job satisfaction, motivation, and commitment to the organization, which in turn can reduce turnover rates. Employees in a high-freedom culture are also likely to feel more empowered and engaged in their work, which can further enhance their job performance and loyalty to the company.

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