Growth hacking challenges traditional marketing practices by focusing on iterative processes of analyzing, ideating, prioritizing, and testing to drive viral growth. Unlike traditional marketing, which often relies on broad, blanket strategies, growth hacking embeds marketing within the product itself to gain new users. It also employs high-tempo testing to understand what customers want out of a product, and uses big data to better retain and monetize customers. This approach is more targeted, data-driven, and customer-centric than traditional marketing methods.
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How can you reach new customers, keep them active, and grow your revenue with a dash of programming smarts and a shoestring budget? Read this book sum...
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Growth hacking is an iterative process of analyzing, ideating, prioritizing, and testing to discover ways to drive viral growth through acquiring, activating, retaining, and monetizing users. Rather than employing blunt force marketing, leading firms such as Facebook, Airbnb, Tesla, BitTorrent, Zillow, Adobe, Yelp, and many others have discovered the incredible effectiveness of growth hacking. By embedding marketing in the product itself to gain new users, employing high-tempo testing to understand what customers want out of a product, and using big data to better retain and monetize customers, these companies have hacked their way to market leadership.