Information asymmetry can significantly impact consumer behavior. When one party has more information than the other, it can lead to an imbalance of power. This can cause consumers to make decisions based on incomplete or misleading information. For instance, if a seller knows more about a product than the buyer, the buyer might end up paying more than the product's actual worth. This can also lead to a lack of trust and confidence among consumers, affecting their overall behavior and decision-making process.
Author Steven Levitt, working with journalist Stephen Dubner, shows how economic theories can be use...
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