How does information asymmetry affect decision making?

Information asymmetry can significantly impact decision making. When one party has more or better information than the other, it can lead to an imbalance of power. This can result in suboptimal decisions as the party with less information may make choices based on incomplete or inaccurate data. In the context of the Ku Klux Klan, information asymmetry was used to maintain an image of mystery and fear, influencing public perception and decision making. However, when this information was revealed, it led to a dramatic drop in KKK membership.

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A situation where one person or group has more information than another is a case of information asymmetry. The book explores this concept by looking at the Ku Klux Klan and at modern real estate agents. For over a century the KKK had been a powerful proponent of racist ideology. The group used information asymmetry such as passwords and secret handshakes to maintain an image of mystery and fear. In the 1940s a journalist called Stetson Kennedy infiltrated the group and revealed its secrets on a popular radio program. This helped to turn mystery into ridicule and KKK membership dropped dramatically.

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Freakonomics

Author Steven Levitt, working with journalist Stephen Dubner, shows how economic theories can be used to analyze social issues. Each of the six essays...

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