Price sensitivity can vary across different customer segments based on factors such as income level, purchasing power, perceived value of the product, and the availability of substitute products. For instance, customers with higher income levels may be less sensitive to price changes, while those with lower income may be more sensitive. Similarly, if a product is perceived as high value or there are no readily available substitutes, customers may be less sensitive to price changes. It's important for businesses to understand these variations in order to effectively price their products and maximize profits.
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