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Pricing plays a significant role in competitive landscape analysis as it helps in understanding the market positioning of the competitors. It can provide insights into the competitor's strategy, whether they are targeting a premium segment or a cost-conscious segment. Moreover, pricing analysis can reveal strengths and weaknesses of competitors, for instance, if a competitor is able to offer lower prices, it might indicate efficiency in their operations or a larger market share. On the other hand, higher prices might indicate a unique value proposition or a focus on a niche market.
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Use this slide to list and discuss your top competitors. Make sure to include the vital information about them, such as what kind of competitor they are (direct or indirect), their positioning, pricing, strengths and weaknesses. With this slide, communicate the areas for competitive advantage improvement. These include corporate culture, under-serviced niches identification, unique value proposition establishment and your ideal customer DNA identification.
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Evaluate your position in the market and familiarize how you compare against competitors to do more of the right things. Use this Competitive Landscap...
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