Talking to the customer contributes to successful innovation by allowing innovators to test and validate customer preferences throughout the development process. This constant communication with the target audience helps in identifying and fixing design concerns early in the process, thus minimizing delays. It also aids in understanding exactly what the customers want, enabling the innovators to make better trade-offs between product performance, cost, time to market, and project risk.
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Communicate your vision with your team and develop a clear roadmap to execute upon for a successful product launch. Use our Product Roadmap presentati...
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Keep it focused – the WSJ study showed that the teams with a clear understanding of project requirements were able to make better trade-offs between product performance and cost, time to market and project risk. Top product-developers also concentrated more intensely on staffing projects with the right people: 47% of the top performers said they researched employees' skill sets before the project launch to ensure the project team was stellar. Talk to the customer – the successful innovators the WSJ studied were constantly in touch with their target audiences throughout the development process. More than 80% of the top performers said they periodically tested and validated customer preferences during the development process. They also researched what exactly customers wanted, which allowed them to better identify and fix design concerns early in the process, minimizing delays.
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