Talking to the customer contributes to successful innovation by allowing innovators to test and validate customer preferences throughout the development process. This constant communication with the target audience helps in identifying and fixing design concerns early in the process, thus minimizing delays. It also aids in understanding exactly what the customers want, enabling the innovators to make better trade-offs between product performance, cost, time to market, and project risk.
Communicate your vision with your team and develop a clear roadmap to execute upon for a successful...
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