Tesla's decision to lower the price of its vehicles reflects its understanding of the total addressable market in several ways. Firstly, it shows that Tesla recognizes the price sensitivity of the electric vehicle market. By lowering prices, Tesla is able to attract a larger customer base who may have previously been priced out of the electric vehicle market. Secondly, it demonstrates Tesla's commitment to increasing the accessibility of electric vehicles, which is a key factor in expanding the total addressable market. Finally, it indicates that Tesla is leveraging its dual nature as both a tech and automotive company to reduce costs and increase product availability, further expanding its potential market.
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