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The account sharing issue can potentially affect other streaming services in similar ways as it does Netflix. It can lead to a loss of revenue as multiple households use a single account without paying for additional users. This could also lead to an increase in competition as services may need to implement strategies to convert non-paying users into monetizable customers, such as introducing ad-supported tiers or systems to make users pay for additional households.
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Netflix named two main issues behind its loss of subscribers: widespread account sharing and increased competition. On password sharing, Netflix says 100 million households use its service without paying. With an ad-supported tier, it could win over some of its more *ahem* frugal viewers and convert them to monetizable customers. That, and it will trial a system to make users pay for additional households. Then there's increased competition from rival streamers. There are now over 817,000 shows on US streaming services alone. The monumental rise of Disney+ is giving Netflix a run for its money. While Disney grew from zero to 138 million subscribers, Netflix only nabbed 58 million.
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