'The Art of Innovation' challenges existing paradigms in the field of innovation and creativity by emphasizing the importance of understanding end-user behavior and needs. It suggests that data and analysis, while important, are not enough. The book promotes the idea of critically examining products or services from the user's perspective, looking for flaws or inconsistencies that the user might notice. It also encourages designing concepts in a way that makes them easy to use, challenging the traditional focus on technical superiority or feature richness.
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A tour through the systems used by design firm and idea factory IDEO provides an insider's view of how innovation works and why it's a necessity for a...
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Data and analysis approaches can provide a lot of useful, necessary information but people's behavior can reveal critical, practical points that must be considered. How does the end user use similar products or services? Can the concept be designed in a way that makes it easy to use? Look for flaws or inconsistencies with a critical eye. These are the very things the end user will see all too quickly.
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