The author's approach to branding and marketing challenges conventional wisdom by introducing a unique brand marketing model that includes four elements: Focus, Difference, Trend, and Communications. This model deviates from traditional methods by emphasizing the importance of these elements in successful branding and marketing. Furthermore, the author's use of a 'whiteboard book' format, which uses pictures and illustrations to convey ideas, is a novel way of presenting information that challenges conventional text-heavy methods.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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