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The author's approach to branding and marketing aligns with current trends in the business world in several ways. Firstly, the author emphasizes the importance of focus, which is a key trend in today's business world where niche marketing is becoming increasingly important. Secondly, the author highlights the importance of differentiation, another major trend in today's competitive business environment. Thirdly, the author's emphasis on trend and communication reflects the importance of staying current and effectively communicating your brand's message in today's digital age.
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delivers an interesting and unique approach of the authors' view on branding and marketing. Marty Neumeier has created what should be considered required reading by anyone in business that is serious about wanting to succeed. The book offers a brand marketing model that includes four unique elements: Focus, Difference, Trend and Communications. As a "whiteboard book," the information is presented in easy to understand ideas. The author realizes the importance of using pictures and illustrations to drive home the points he is trying to convey in each of the short chapters.
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Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. Marty Neumeier has created what should be considere...
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