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The author suggests that businesses can keep up with trends while maintaining their unique brand identity by following a brand marketing model that includes four unique elements: Focus, Difference, Trend, and Communications. By focusing on these elements, businesses can stay relevant with the trends while preserving their unique identity.
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Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. Marty Neumeier has created what should be considere...
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delivers an interesting and unique approach of the authors' view on branding and marketing. Marty Neumeier has created what should be considered required reading by anyone in business that is serious about wanting to succeed. The book offers a brand marketing model that includes four unique elements: Focus, Difference, Trend and Communications. As a "whiteboard book," the information is presented in easy to understand ideas. The author realizes the importance of using pictures and illustrations to drive home the points he is trying to convey in each of the short chapters.
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