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The Blue Ocean Strategy changes a company's relationship with its competitors by shifting the focus from competing in a saturated market to creating new, uncontested market spaces through innovation. This reduces direct competition and makes the competition irrelevant.
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This book challenges readers to rethink traditional incremental innovation approaches. Typically, head-to-head competition is the norm for increasing market share, but this book teaches readers that there is a better way to compete and win. Based on a study of 150 strategies in 30 industries, the authors make their case for using innovation instead of fighting for position in a competitive market.
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This book challenges readers to rethink traditional incremental innovation approaches. Typically, head-to-head competition is the norm for increasing...
Download and customize hundreds of business templates for free
How can you effectively capture new markets and acquire demand against ever-so-fierce competition? Blue Ocean Strategy steers the focus away from your current marketplace and instead tread new territories that make existing competition irrelevant. Use this presentation to learn and implement Blue Ocean and innovate your business strategies.
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