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The blue ocean strategy creates a leap in value by providing a systematic approach that is founded on principles designed to make competitors irrelevant. It offers a clear four-step process that helps in redesigning the market, making it comprehensive, easy to learn, and easy to implement. This strategy can be used by both new start-ups and existing businesses that want to push boundaries within their industry.
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The systematic approach of the blue ocean strategy is founded on principles that can create a great leap in value that can make competitors irrelevant. The principles are comprehensive, easy to learn, and easy to implement for a new start-up or an existing business that wants to push the boundaries in a red ocean within their industry. Blue ocean strategy provides a clear four-step process to help readers redesign their market.
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This book challenges readers to rethink traditional incremental innovation approaches. Typically, head-to-head competition is the norm for increasing...
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How can you effectively capture new markets and acquire demand against ever-so-fierce competition? Blue Ocean Strategy steers the focus away from your current marketplace and instead tread new territories that make existing competition irrelevant. Use this presentation to learn and implement Blue Ocean and innovate your business strategies.
What positions your organization as a force to be reckoned with? Use our Core Competency Analysis deck to select, develop, and analyze the resources and skills that distinguish you in the marketplace.
Use your Strengths to overcome Weaknesses, and seize Opportunities to overcome Threats with our SWOT Analysis deck. Devote your resources on campaigns and initiatives that drive success.
Understanding your position in the market by comparing yourself against your competitors. Use our Competitive Landscape Analysis presentation to finetune your objectives and approaches and save hours of work.