The blue ocean strategy creates a leap in value by providing a systematic approach that is founded on principles designed to make competitors irrelevant. It offers a clear four-step process that helps in redesigning the market, making it comprehensive, easy to learn, and easy to implement. This strategy can be used by both new start-ups and existing businesses that want to push boundaries within their industry.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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