The blue ocean strategy helps a company differentiate itself from its competitors by focusing on creating and capturing new demand, and creating new markets through innovation. This strategy allows a company to break away from the competition and avoid price wars and shrinking profits that are common in red oceans, which are overcrowded and highly competitive markets. By creating a blue ocean, a company can achieve sustainable and profitable growth.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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