The Blue Ocean Strategy increases a company's chances of winning in the market by aligning the three strategy positions of value, profit, and people. This approach of value innovation, where a company introduces new technologies designed to achieve both product differentiation and low costs, is more effective than merely pursuing innovation for its own sake. By creating demand, rather than competing for limited demand, companies can stop fighting a fight they have little chance of winning.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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