The Blue Ocean Strategy influences a company's product development process by encouraging them to innovate rather than compete in an existing market. This strategy pushes companies to create new products that open up new market spaces (blue oceans) rather than competing in existing markets (red oceans). This can lead to the development of unique, innovative products that can capture new customer segments and increase market share.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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