The Blue Ocean Strategy redefines market boundaries by encouraging businesses to create new market spaces (blue oceans) rather than competing in existing industries (red oceans). This is achieved through a systematic approach that focuses on creating a leap in value for both the company and its customers, making competition irrelevant. The strategy provides a clear four-step process to help businesses redesign their market, pushing the boundaries of their current industry.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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