The book helps businesses to be 'radically different' by offering a unique brand marketing model that includes four elements: Focus, Difference, Trend, and Communications. It presents information in an easy-to-understand manner using pictures and illustrations. This approach helps businesses to understand and implement the concepts effectively, thereby enabling them to stand out in their respective markets.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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