The book helps businesses stand out in a cluttered marketplace by offering a unique brand marketing model. This model includes four elements: Focus, Difference, Trend, and Communications. By applying these elements, businesses can create a distinct and memorable brand that sets them apart from their competitors. The book also emphasizes the importance of using visuals to effectively communicate these points.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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