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The book illustrates the process of change by design through various stories and examples. It provides guidelines on creating an environment conducive to design and innovation. This includes giving people the freedom to explore, experiment, and take risks, which can lead to effective solutions for a wide range of problems.
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The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Ti...
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Innovation, whether it's used for solving global warming or finding a better distribution structure, can come from any environment. As long as people have the freedom to explore, experiment, and take risks, they can design effective solutions for nearly any problem. Through stories and examples, the book presents guidelines on how to create the right environment for design and innovation.
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