The book presents risk-taking as a crucial part of design and innovation. It suggests that the freedom to explore, experiment, and take risks can lead to effective solutions for nearly any problem. The book provides guidelines on how to create an environment that encourages such risk-taking.

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Innovation, whether it's used for solving global warming or finding a better distribution structure, can come from any environment. As long as people have the freedom to explore, experiment, and take risks, they can design effective solutions for nearly any problem. Through stories and examples, the book presents guidelines on how to create the right environment for design and innovation.

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Change By Design

The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Ti...

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