The book's approach to branding and marketing aligns with current trends by emphasizing the importance of focus, difference, trend, and communication. These elements are crucial in today's fast-paced and competitive business environment. The book also utilizes a unique 'whiteboard' style, using pictures and illustrations to convey complex ideas, which aligns with the increasing use of visual content in marketing strategies.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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