The book's approach to branding and marketing promotes innovation by offering a unique model that includes four elements: Focus, Difference, Trend, and Communications. This model encourages businesses to concentrate on what they do best (Focus), differentiate themselves from competitors (Difference), stay ahead of market trends (Trend), and effectively communicate their brand message (Communications). By following this model, businesses can innovate in their branding and marketing strategies. The book's use of pictures and illustrations also fosters innovative thinking by presenting information in a visually engaging and easy-to-understand manner.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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