The book 'Zag' by Marty Neumeier addresses the issue of brand differentiation by offering a unique brand marketing model. This model includes four elements: Focus, Difference, Trend, and Communications. The 'Difference' element specifically deals with brand differentiation. The author emphasizes the importance of creating a unique and distinct brand that stands out from the competition. The book is designed as a 'whiteboard book', using pictures and illustrations to effectively convey these concepts.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
View summary