The book 'Zag' by Marty Neumeier approaches the concept of difference in branding by emphasizing its importance as one of the four unique elements in his brand marketing model. The model includes Focus, Difference, Trend, and Communications. The author uses pictures and illustrations to effectively convey this concept, making it easy for readers to understand.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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