The book 'Zag' by Marty Neumeier approaches the concept of trend in branding as one of the four unique elements in its brand marketing model. The other three elements are Focus, Difference, and Communications. The author does not explicitly detail how he approaches 'trend', but given the context, it can be inferred that 'trend' refers to understanding and leveraging current market trends to create a unique and differentiated brand positioning.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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