The book 'Zag' challenges conventional wisdom in branding and marketing by presenting a unique brand marketing model that includes four elements: Focus, Difference, Trend, and Communications. It emphasizes the importance of standing out in a crowded market by being different and focusing on trends. The book also highlights the importance of effective communication in conveying a brand's message. It's a departure from traditional marketing strategies, hence challenging the conventional wisdom.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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