The book 'Zag' by Marty Neumeier contributes to the field of branding and marketing by offering a unique brand marketing model that includes four elements: Focus, Difference, Trend, and Communications. It is considered essential reading for anyone serious about succeeding in business. The book's 'whiteboard' style presents information in easy-to-understand ideas, using pictures and illustrations to emphasize the points made in each short chapter.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
View summary