In the book Zag, 'Difference' in its brand marketing model is not explicitly defined in the provided content. However, generally in branding and marketing, 'Difference' often refers to what sets a brand apart from its competitors. It's about identifying unique aspects of the brand that make it stand out in the market. This could be anything from the brand's values, its approach to customer service, the quality of its products, or its overall mission.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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