The book 'Zag' encourages innovation in branding and marketing by offering a unique brand marketing model that includes four elements: Focus, Difference, Trend, and Communications. The author, Marty Neumeier, presents the information in an easy-to-understand manner using pictures and illustrations. This innovative approach helps readers to easily grasp the concepts and apply them in their businesses.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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