The book 'Zag' by Marty Neumeier helps businesses to stand out in a cluttered marketplace by offering a unique brand marketing model. This model includes four elements: Focus, Difference, Trend, and Communications. By applying these elements, businesses can create a distinct and memorable brand that differentiates them from their competitors. The book also emphasizes the importance of using visuals like pictures and illustrations to effectively communicate the brand's message.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
View summary