The book 'Zag' by Marty Neumeier redefines the concept of branding by introducing a unique brand marketing model that includes four elements: Focus, Difference, Trend, and Communications. The author uses pictures and illustrations to effectively convey these concepts in an easy-to-understand manner. This approach to branding emphasizes the importance of standing out (or 'zagging') in a crowded market.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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