The branching rate is a key factor in the growth of a product or service, especially in viral strategies. It refers to the number of new people a user shares the product or service with. A higher branching rate can lead to exponential growth. For instance, if a user shares an app with four new people, and two of them become users, this effectively increases the user base. Moreover, if each new user continues to share the app with others, the user base can grow exponentially. This not only increases the number of users but also reduces the customer acquisition cost, contributing to the overall growth of the product or service.
How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies templat...
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