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The Brand Anatomy Breakdown tool enhances a company's branding strategy by providing a comprehensive analysis of the brand's current state. It helps identify strengths, weaknesses, opportunities, and threats in the brand's image, voice, and overall perception. This tool can guide the development of strategies to improve brand health, such as strengthening leadership tactics to boost employee engagement and pride, which in turn positively impacts the brand image.
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Your brand image can make or break what you do. Whether you want to overhaul an existing brand image find your brand voice for the first time, this pr...
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Execs also shouldn't forget human capital, which is the company's internal culture. If a company's employees are disengaged, it hurts its brand like a walking negative billboard. Improve brand health and employee retention with strong leadership tactics that make employees proud to work for your company.
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