The Cold Start Problem can significantly affect the growth of a networked product as it presents a challenge for businesses to attract initial users. Without a substantial user base, the product's network value is low, making it less attractive to potential users. To overcome this, businesses often start with a smaller, more manageable network, or an 'atomic network'. They focus on making the product successful within this smaller network before gradually expanding to larger networks. This strategy allows them to build up the product's network value over time, making it more attractive to new users and facilitating growth.
When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it...
View summary