The 'Complete The Payment' stage in the Netflix sales funnel contributes to customer retention by finalizing the customer's commitment to the service. Once a customer has completed the payment, they have made a financial investment into the service, which increases the likelihood of them continuing to use the service to get their money's worth. Additionally, this stage often involves setting up a recurring payment, which means the customer will continue to pay for and use the service unless they actively choose to cancel it.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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