The concept of 'less is more' applies to branding in the sense that it's important to know when to add and when to subtract. This could mean simplifying your brand message, reducing clutter in your brand visuals, or focusing on a few key aspects of your business that you do exceptionally well. Overcomplicating your brand can confuse your audience and dilute your message.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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