The concept of 'never split the difference' contrasts with traditional negotiation strategies in that it discourages compromise. Traditional negotiation often involves finding a middle ground or splitting the difference to reach an agreement. However, 'never split the difference' suggests that this approach can lead to unsatisfactory outcomes. Instead, it encourages listening to the other party's needs and wants, creating trust and safety for a real conversation, and developing emotional empathy. This approach aims to achieve a more desirable outcome for both parties.
Do you dread negotiations for fear of the conflict involved? The fact is that every aspect of our li...
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