The concept of the Experience Economy applies to the Rawlings radar ball in that it enhances the user's experience beyond the basic function of a baseball. By incorporating a microchip that shows the speed of the throw, Rawlings has transformed a simple game of catch into a more interactive and engaging experience. This not only adds value to the product but also fosters increased social interaction.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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