The design process contributes to innovation in business by providing a structured approach to generating and implementing new ideas. It involves identifying problems, brainstorming solutions, creating prototypes, and testing them. This process is not limited to creating products or services, but can also be applied to processes, social issues, and policy making. Therefore, the design process is a crucial tool for innovation in business.
The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he ha...
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