The design process fosters creativity and innovation by providing a structured approach to generating and implementing new ideas. It encourages thinking outside the box and exploring different possibilities. It also involves iterative testing and refining of ideas, which can lead to unexpected and innovative solutions. The design process is not just about creating new products or services, but can also be applied to processes, social issues, and policy making, thereby fostering creativity and innovation in a wide range of areas.
The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he ha...
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