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The design process fosters creativity and innovation by providing a structured approach to generating and implementing new ideas. It encourages thinking outside the box and exploring different possibilities. It also involves iterative testing and refining of ideas, which can lead to unexpected and innovative solutions. The design process is not just about creating new products or services, but can also be applied to processes, social issues, and policy making, thereby fostering creativity and innovation in a wide range of areas.
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When most people think of "design," they think of creative types working feverishly in a studio working up sketches, drawings, and prototypes. These creatives seem to have some innate gift, or talent, for innovative ideas and for bringing those ideas to life. This book is designed to change that thinking by explaining how design is a process that applies to many areas in business and life. The design process is relevant to processes, social issues, and policy making, not just innovative products or services.
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The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Ti...
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