The design-thinking framework helps in avoiding negative ROI and tunnel vision in product development by focusing on understanding the user's needs and creating products that are equitable, enjoyable, usable, and most importantly, useful. It involves tools like user empathy maps, user journey maps, the rose, bud thorn framework, system usability scales and feedback grids. These tools help in understanding the user's perspective, their journey, and their needs, which leads to the development of products that are more likely to be successful and profitable.

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Are you tired of developing features or products that your target customers don't want or need? Avoid negative ROI and tunnel vision feature development and use the . Create products that are equitable, enjoyable, usable, and most importantly, useful. In this explainer, we'll share the top tools execs need to implement design thinking, including user empathy maps, user journey maps, the rose, bud thorn framework, system usability scales and feedback grids that you can customize for your needs.

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Design-Thinking Toolbox

Avoid negative ROI and tunnel vision with the design-thinking framework to create products that are equitable, enjoyable, usable, and most importantly...

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