How does the design-thinking framework help in avoiding negative ROI and tunnel vision in product development?

Design thinking contributes to creating products that are equitable, enjoyable, usable, and useful by focusing on the user's needs and experiences. It starts with empathy, understanding the user's perspective and needs. This is followed by defining the problem, ideating solutions, creating prototypes, and testing them. This iterative process ensures that the product is not only functional but also meets the user's needs and expectations, making it equitable, enjoyable, usable, and useful. Tools like user empathy maps, user journey maps, and feedback grids help in understanding the user better and designing products that cater to their needs.

The Rose, Bud, Thorn framework is a tool used in design thinking to facilitate feedback and ideation. It helps teams to identify what's working well (Rose), potential opportunities (Bud), and challenges or issues (Thorn). This framework encourages constructive criticism and open dialogue, which can lead to innovative solutions and improvements. It's particularly useful in the early stages of a project, where understanding different perspectives and identifying potential issues can greatly influence the direction and success of the project.

User empathy maps, user journey maps, and feedback grids can be customized for specific needs by tailoring them to the unique characteristics and requirements of your target audience. For user empathy maps, you can customize the sections to reflect the specific emotions, thoughts, and experiences of your users. For user journey maps, you can tailor the stages and touchpoints based on the unique journey your users take when interacting with your product or service. Feedback grids can be customized by focusing on the specific aspects of your product or service that you want feedback on. Remember, the goal is to gain a deeper understanding of your users to create products that are equitable, enjoyable, usable, and useful.