How does the Economic Value Added (EVA) strategy work?

The Bottom of the Pyramid (BOP) is a socio-economic concept that allows us to see a large, but often overlooked, market. It refers to the poorest of the poor in the world's economic structure, those with the least wealth. In business, it is used to identify and serve this untapped market. Companies can develop cost-effective products and services to meet the needs of this segment, thereby not only generating profits but also contributing to poverty alleviation.

Generic Strategies refer to the basic strategies that a company can adopt to gain competitive advantage in its industry. These strategies were first proposed by Michael Porter in 1980 and include three main types: Cost Leadership, Differentiation, and Focus. Cost Leadership strategy involves becoming the lowest cost producer in the industry. Differentiation strategy involves making your products or services unique and attractive to consumers. Focus strategy involves targeting a specific, narrow part of the market. Each of these strategies requires a different set of activities to be successful.

The ADL Matrix, also known as the Arthur D. Little Strategic Condition Matrix, is a management tool used to analyze the competitive position of a business in relation to its main competitors. It helps businesses to understand their strategic position and make decisions accordingly. The impact on businesses can be significant as it can help identify strengths and weaknesses, opportunities for growth, and areas that need improvement. It can also guide strategic planning and decision-making processes.