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Zara challenges existing practices in the retail industry by implementing the principles of blitzscaling. Unlike the industry average of six months, Zara takes only two weeks to develop a new product and get it into stores. It also fulfills apparel orders from its stores in less than 48 hours, even though it still manufactures most of its clothing in Spain. This focus on fast fashion allows Zara to deliver what customers want quicker than anyone else.
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The principles of blitzscaling can apply far beyond Silicon Valley. Take the example of Spanish clothing retailer Zara, which uses the techniques of blitzscaling to run its business. Its focus is fast fashion—get customers what they want, quicker than anyone else. Zara takes only two weeks to develop a new product and get it into stores, compared with the industry average of six months. It fulfills apparel orders from its stores in less than 48 hours, even as it still manufacturers most of its clothing in Spain.
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Blitzscaling is all about rapidly growing and scaling a business or product. Learn the techniques that digital companies like Google, Linkedin and Fac...
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